by Gordon Alvord | Aug 16, 2022 | Business Development, Leadership & Strategy, Sales & Marketing
Why establishing an acquisition funnel leads to more students and renters for your flight school. Flight schools are busy managing day-to-day operations with little time to spare tracking leads and converting them into clients. In fact, most schools do not have the...
by Gordon Alvord | Aug 3, 2020 | Leadership & Strategy
Corporate Strategy defines what business and markets you should be in. In other words, are you in the FBO business that also provides flight training or a flight school that provides FBO services? Many businesses suffer from lack of identity as a result of...
by Gordon Alvord | Aug 3, 2020 | Leadership & Strategy
Armed with a defined mission and strong, clear strategies it is up to you to execute successfully. Leadership is the process that gives people a genuine sense of purpose and energizes them to willingly put forth their individual and collective efforts to achieve...
by Gordon Alvord | Aug 3, 2020 | Leadership & Strategy
Functional Strategy, or competitive tactics, are the actions taken within the business to support the business level strategy. Now that you have defined your role in the marketplace, what is your strategy to deliver operational excellence and customer value?...
by Gordon Alvord | Aug 3, 2020 | Leadership & Strategy
Organization Strategy, or Structure, refers to your business hierarchy. A small flight school may have a single owner and a few employees. But as your business grows and you begin delegating responsibilities it becomes increasingly important each employee...
by Gordon Alvord | Aug 3, 2020 | Leadership & Strategy
Strategy is the plan for implementing your mission and values. A mission communicates what will be achieved and values guide the why behind a set of decisions. Strategy is specifically how resources should be allocated to accomplish the mission. More...
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